We're here to create or evolve brands and maintain brand management. As a firm focused on retail promotions, advertising and packaging, Ball Creative is uniquely positioned to help you move your brand forward.
Following a brand strategy being defined, all of our decisions, concepts and ideas are brand-centric in differentiation, legitimacy and relevancy. We work towards all brand activities and communication being consistent with the strategy.
Whether we're creating in-store communications, packaging design, on-line communications, advertising or promotions, we focus on connecting with the customer and getting your brand message into the marketplace and into the minds of your core customer.
The Ball Creative approach to franchise Ad programs is simple - it's client-centric, results oriented and able to demonstrate value to Franchisee owners.
Our experience launching and growing franchise programs has seen us collaborating directly with in-house marketing teams, franchisee committees and owners who are all asked to share their perceptions, experiences and visions.
We know that franchise marketing/ad funds can be a source of conflict, so we keep in mind a number of essential qualities to a good franchise marketing program. And our solutions have consistently created successful campaigns, promotions and positive feedback from our clients and their franchisees.
The franchise process has also seen success with multi-location single owner retailers.
Choosing the right media - might mean not choosing at all.
It might mean mixing it up... developing and executing a targeted mix of media. We're here to help get the message out! Communicating to your customers and potential customers through outdoor, radio, direct mail, on-line and other vehicles... always driving toward an end result.
Clients with franchise programs, multiple location projects and cross Canada distribution consistently see results with our media purchasing and planning services.
Your online presence is influencing purchasing decisions everyday, maybe every minute. It is constantly dictating brand impressions and serving up sought-after information about your company and products. Like all parts of your brand, your online presence... your web site, social media or on-line advertising and promotions needs to be consistent with the rest of your brand message. Our brand management means being involved in how your brand extends past your package, or your retail location... to on-line.
Just the way you pictured it...
Photography is very often the right element to draw your customer into your product or service. At Ball Creative we work with a preferred group of talented commercial photographers, each sourced depending on the project. We are always on-set during the shoot to provide art direction and ensure the best outcome. Hayley Ballinger, Partner and Creative Director is a product and food stylist with a wealth of experience. She is always working closely with our photographers ensuring the most dynamic shot... or mouth-watering presentation.
Brand Applications to Environments / Retail & Office
Brand spaces help create customer experience!
The application of brand messaging to any environment can be extremely powerful. This said, when you consistently focus on your brand you'll want it to be a part of your physical environment whether that's an office space or a retail location. We've found that that visually expressing our clients' brands in this manner strengthen not only their relationships with their customers but increase buy-in from potential customers, employees and suppliers.
If you're unfamiliar with what it stands for, you'll be happy you don't need to read any further. If you do... that's great. So do we. We keep current on the government regulations, recommendations and guidelines for labeling. We appreciate how important they are to your product on the shelf, how to work within them and still get your packaging to say what's important about your brand and your product(CFIA, FDA, HC, etc.).
We also bring professional multi-lingual translations, UPC code generation, compliance with specific retailer specs, and numerous other regulated processes to the table and to your project.
Often we, and our clients want to know what people in the marketplace would say about a new retail concept or new packaging design – before it gets to market. That's where research can come into play. We at Ball Creative have had exciting experiences with a very cost-effective and efficient on-line approach to qualitative research. With a strategic alliance of research professionals, we have taken potential design directions and ideas on-line for insights into how well they represent the brands' attributes and directives. With access to on-line research, this kind of analytics is now within reach for many companies. We see it as an interesting and exciting process. Of course, we do know that asking someone for their opinion is never as good as actually tracking their actions, however we are always interested in providing an expectation of consumer preferences from "pre-launch" research.
At Ball Creative, we think everything we do should make it easier on you. We work with in-house marketing groups, managers, owners and consultants. Working together, with understanding and open communication is best.
The principals of Ball Creative are extremely knowledgeable in marketing and retail communications. Our designers know how to visually connect with consumers. Our project managers set timelines and manage budgets and expectations. We are able to offer a level of dedication that can only be provided by a specialized, boutique firm. As we work from concept through to production, we use our own in-house expertise together with that of preferred print, video, audio and production experts, media providers, photographers and others. Our deliverables are always aligned with our clients' goals and objectives and our full project support consistently exceeds expectations.
