This independent brand has had a great low fat snack product for years, although limited placement success and a plant that needed to be able to produce... more! With a trial plan in place, CheeCha sought to launch a specialty line of potato puff snack products. The demand for gluten free products was growing across North America, so with its new tasty, gluten free product, CheeCha came to Ball Creative to express their vision.
Our evolution of CheeCha's logo, expressive flavour indicators and new dynamic look got the product noticed and listed. The Gluten Free line not only addressed a need for just such a specialty snack, but the new look received such an enthusiastic reception from retailers it gained shelf space in numerous chains.
The refreshed brand and packaging paved the way for CheeCha to expand their market recognition and update their regular product line as well. The newly focused, targeted product line now owns its rightful place as the low fat potato chip alternative, with a difference.
Packaging Design / Photography