What's cooking on the field, in the arena, at the diamond? Hot dogs and smokies have been a favourite at sports events for... well who can remember a time without them? So when our client, Harvest Meats, was awarded the contract to provide their products exclusively at sports arenas all over western Canada, an opportunity was presented to connect with this captive audience. What a way to experience the brand and differentiate their offering.
Taking the place of well-known Schneider's in most locations, Harvest wieners, hot dogs and smokies were quickly embraced for their enhanced quality and premium taste profile. Ball created specific messaging for the Harvest brand within each arena to relate to the home team fans. Within the Calgary Flames' Saddledome, we employed such lines as "Where there's Flames there's Smokies", and "The No. 1 Overall pick with Draft in the West". These are just some of the ways that Harvest is scoring big with their target audience.
Media / Design / Copy Writing